On Marketing and Max Lucado
This Sunday, the Washington National Cathedral, which is technically the cathedral of the Diocese of Washington of the Episcopal Church, invited Max Lucado to preach. Lucado is an evangelical author and speaker, known (at least in my sense of things) as one of those guys who writes those novels that fill up the massive shelf space in the "Christian Living" section of Barnes & Noble. But, he's written other stuff, too. And you will not, I suspect, be particularly surprised to learned that he is against gay marriage and gay relationships. In reading through the quotes attributed to him, they seem to be pretty standard anti-gay conservative talking points--the Bible says no, if we let gays get married bestiality is next, etc., etc., etc. So, it's bad, but it is bad in the usual way. He's One of Those. I want to talk about this, and why I think the decision of the Washington National Cathedral to invite him to preach is incomprehensibly stupid. But, before
